Coaching makes a difference

The Emerging Mind understands there are barriers to launching a new coaching initiative – there is often resistance by managers and resentment by team members, and the financial investment can be substantial. Consider the following scenario and ask yourself, "Which am I, and which would I rather be?"

Consider this example. There are two competitive businesses, evenly matched in terms of product, human capital, and market share. One makes a serious investment in coaching, the other does not. One develops a world-class workforce by making the best use of its training initiative, and the other… settles for something less.

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