10. What is coaching?

Coaching is a useful tool that can greatly improve the performance of both individuals and businesses. The Emerging Mind’s coaching programs provide guidance, motivation and bring an all-important objective perspective to the situation. Each program is planned to suit the client’s specific requirements.

While there have always been business coaches or mentors, they have only recently been formally recognised as a professional body. In the sporting arena, coaches are so highly valued that when a top-ranked performer changes his or her coach it makes headline news. It may seem ridiculous when you think that all this fuss is about hitting a ball over a net or swimming up and down a pool, especially when the rules of the game remain constant. The coach is indisputably an essential component of the sportsperson’s performance.

In business, the “rules of the game” are constantly changing, performance expectations are increasing, and companies are becoming more and more results-focused. This focus has brought about an increase in demand for coaches and for coaching programs for managers.

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